Located in Fonthill, Ontario, Fit Collective Studio and The Yard Social Club have become shining examples of community spirit and dedication. In 2023, owner Ashley Mathewson and co-event organizer Paul Scheib approached the Niagara Health Foundation with the intent to give back to the Walker Family Cancer Centre, motivated by personal experiences and a desire to support cancer care in the region.

From this shared vision, two unique events have raised over $90,000 for the Walker Family Cancer Centre. In 2023, they hosted a Survival Challenge, a grueling 24-hour challenge where teams of six pushed a weighted sled for 24 consecutive hours, raising a remarkable $44,582. The following year, in 2024, they organized FITSTOCK, a 24-hour relay event where teams walked a five kilometre route non-stop, raising an additional $40,597.

These outstanding efforts have not gone unnoticed.

As a symbol of our appreciation, two rooms at the Walker Family Cancer Centre have been named in their honour: the Staff Wellness Room and the Radiation Treatment Room. Ashley and Paul’s amazing leadership and hands-on involvement were instrumental in making these events a success, from coordinating logistics and securing sponsorships to organizing meals and entertainment. Their unwavering commitment has made a lasting impact on the cancer care provided to families in Niagara.

We also want to extend our deepest gratitude to the entire Fit Collective community, whose passion and generosity continue to make a lasting impact. To Ashley, Paul, and everyone who participated, donated, and supported these initiatives – your contributions are truly making a difference in the lives of cancer patients and their families.